ASICS FACE A NATION

Client: Asics

Sport

SIMPLE

Drive solidarity between Australian’s and their national cricket team ahead of the biggest series in the calendar, The Ashes.

CREATIVE

In celebration of ASICS becoming the Australian Cricket team’s official apparel and footwear supplier, we inspired the entire nation to stand as one and show pride for their national team (and strike fear into the English team and fans) by pulling on the new ASICS cricket shirt.

To unveil the new uniform and announce ASICS’ partnership to the world, we created a fully integrated campaign that gave fans the opportunity to stand side-by-side with the Australian Men’s Cricket Team, including Test captain Michael Clarke, the Australians Women’s Cricket Team and other ASICS’ ambassadors including Johnathan Thurston in the ultimate team photo.

At the Cricket, we drove engagement for the ASICS brand via photo installations and in-game social engineering which hero’d fans that wore the new jersey in the crowd.

The end result, pride for Australian Cricket reinvigorated by ASICS.

IMPACT

750,000

Views of our film online

3,700,000

PR Impressions

1

Projection of the creative onto the England team hotel

1

Sold out ASICS shirt

ASICS Face a nation

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