Ballantine’s Golf Club

Client: Ballantine's Golf Club

Experiential / Sport

SIMPLE

Reposition Ballantine’s in golf through a contemporary concept that reaches a new global audience – Ballantine’s Golf Club.

CREATIVE

Ballantine’s Golf Club is a unique virtual golf club for consumers with an appreciation of the spirit of golf and fine whisky.

Founding Club Captain and Ballantine’s ambassador Ian Poulter launched the Golf Club to global lifestyle and golf media at the Scottish Open, where his documentary ‘Moment of Truth’ was exclusively premiered before being screened at the BMW Masters in China.

To further support the initiative, an exclusive website was developed for members to receive rewards, content and access to global golf tournaments including the members only Ballantine’s International Cup.

This year, Paul McGinley was appointed as Club Captain at a media event at the Scottish Open where Ian Poulter handed over the Captain’s jacket, marking the start of Ballantine’s Golf Club’s next chapter.

IMPACT

4

Continents taking part in the Ballantine’s International Cup

60

Global media attended the launch of the Ballantine’s Golf Club with golf living beyond the sports pages through lifestyle coverage in Men’s Health, MailOnline and Askmen.com

300,000+

Views of Ian Poulter’s ‘Moment of Truth’ film

500,000+

Views of Paul McGinley’s ‘Moment of Truth’ film

VIEW IAN POULTER FILM

VIEW PAUL MCGINLEY FILM