Commbank Cricket Club

Client: Commbank Cricket Club

Sport

SIMPLE

Leveraging the nations shared love of Cricket, we connected CommBank with the everyday Australian.

CREATIVE

We wanted to celebrate Australia’s unsung heroes of cricket, the people behind the game, contributing at the local clubs and grounds.


Because without the efforts of these everyday legends, cricket just wouldn’t be cricket.

We started by finding cricket’s heroes – the mums and dads, coaches, groundskeepers, sausage sizzlers, the screaming fans, the people who do, so that cricket can. 

People like Kaye; who never misses her boy’s matches. She scores, umpires and even cooks a mean quiche for the whole team.

The Fans got some special treatment too; through our Cricket Ambassadors, we got Fans to #ZincUp and rewarded them for getting involved with money can’t buy experiences.

IMPACT

14.8 Million impressions

Delivered across the campaign

140,000

Fans engaged and rewarded at the 6 test matches

Cricket Can
Legends walk among us

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