SIMPLE

Demonstrate how easy it is to use Commbank’s PayTags.

CREATIVE

In conjunction with TV commercials, street furniture, and a range of traditional channels, we created a digital activation in five Westfield Shopping Centres that reinforced the action of “tapping”.

Users could tap dance on a big screen along with our dancers, ultimately placing them in the draw to win great prizes. Participants were also sent personalised videos of their dance routines to share on their social networks via an eDM.


IMPACT

2000+

PayTags downloads

88

Everyday Saver accounts opened

79%

eDM open rate

30%

Of participants shared their video on social channels.

You Can Tap

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