Coca-Cola Life Launch

Client: Coca-Cola

Entertainment / Experiential

SIMPLE

Create an impactful launch moment for Coca-Cola’s brand new lower sugar alternative – Coca-Cola Life – engaging GB media and consumers.

CREATIVE

We signed model and actress Rosie Huntington-Whiteley as the face of Coca-Cola Life in the UK and created an impactful media and consumer launch activation, establishing the new product with credibility and impact.

A pop-up destination on Mayfair’s exclusive South Molton Street showcased Coca-Cola Life’s brand identity and provided consumers with a chance to win ‘Coca-Cola Life moments’. The space also provided a compelling backdrop for a photocall and private media event with Rosie, generating widespread coverage and landing key messages for both the brand and the product.

To deliver a second wave of exposure, we worked with fashion photographer Matt Irwin to create beautiful campaign images of Rosie with the new product to accompany a media interview schedule with key fashion and lifestyle titles.

IMPACT

1.3 Million+

Global coverage impressions

78

Pieces of UK-only coverage

2

High impact media moments creating a sustained approach- main launch event followed by release of campaign imagery

2,000+

Consumers visited the installation and participated in the competition over a two day period

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