THE PEPSI MAX CREW SKY LOUNGE

Client: Pepsi Max Crew

Entertainment / Experiential

SIMPLE

Create the ultimate Bathurst 1000 race day experience for V8 fans, giving them an unrivalled view of the most famous track in Australia.

CREATIVE

In a first for V8 Supercars, we created the Pepsi Max Crew Skylounge – a 20 seat viewing lounge hoisted 60 metres above the iconic Hell Corner. The Skylounge provided race-lovers with the ultimate view of the big race whilst sipping on ice cold Pepsi Max.

The Skylounge gained praise from spectators and drivers alike.

“It’s brilliant that we’re able to do this for our fans, especially at the biggest race of the season. When fans come to a V8 race they want the best possible view of the track and with the Pepsi Max Crew Skylounge they will see more of the track than ever before. I can’t wait to go up and see the view of the track myself”

Mark Winterbottom, V8 Supercar Driver

IMPACT

900

People took flight throughout the race weekend

3

Consecutive days live coverage on Channel 7’s Sunrise

2

Wedding proposals

Skylounge

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