THE PEPSI MAX CREW

Client: Pepsi Max Crew

Sport

SIMPLE

Powered by Pepsi Max, we developed the first V8 Supercar Team with street cred.

CREATIVE

Enlisting renowned street artists and tattooists, we designed five different car liveries to be unveiled over the course of the V8 Supercar season. From special edition merchandise to unique graffiti activations, these designs played an integral part in creating disruption on and off the track.


For the biggest race of the season, we gave fans the opportunity to design the look of the Pepsi Max Crew car using our Skin It To Win website. The winning entrant saw their design come to life on the actual Pepsi Max Crew V8 Supercar and received and all expenses paid trip to see it in action at Bathurst.

IMPACT

1,600,000

Entries in our Cash or Car promotion linked to the V8 sponsorship 


3,500

People submitted designs to the “Skin It To Win” competition 


36

Percent increase in sales volume compared to the previous year

Pepsi Max Crew

View the Pepsi Max Crew video