The Ultimate Four-N-Twenty Backyard

Client: Patties Foods

Entertainment / Experiential

SIMPLE

We brought the traditional Australian backyard to life in the middle of an under 18’s music and lifestyle festival.

CREATIVE

To spread the word that delicious Four N Twenty hot SLAM pies were available at any Night Owl and Coles Express in the country. We brought the all Aussie backyard experience to the Goodlife Festival.

The Four N Twenty backyard became the unofficial chill out zone for festival goers complete with delicious chicken, beef and Hawaiian SLAM pies, foosball and phone charging capabilities.
 
We also offered product knowledge and free samples to festival goer parents in the car park.

IMPACT

13,000

Hot SLAMs sampled

53,000+

Target consumers reached

2,500+

likes on social media

Voted #1 Best Branded Activation

Goodlife Festival feedback